How Important Is Social Media in the Hotel Industry?

Social media is one of the most powerful forces driving the hotel industry today, playing a key role in the consumers travel experience from planning their trip to posting photos, updates and reviews of their vacation. The hotel industry depends heavily on word-of-mouth and the spread of opinions, and social networks provide the ideal platform for this.

81% of travelers said reviews were important when choosing a hotel.

70% of consumers said travel reviews had the biggest impact on their purchasing behavior.

43% of hoteliers believe that social media produces some of the highest ROIs.

40% of travelers post reviews.

38% of U.S. travelers use social networks to share their experiences while traveling.

Social sharing has a huge influence on travel bookings. Of those who used sites like Facebook, Twitter, TripAdvisor, Google+ and LinkedIn to research travel plans:

52% changed their original plans.

33% changed their hotel.

10% changed their resort.

7% changed their destination.

TripAdvisor for Business

83% of respondents usually consult TripAdvisor reviews before booking a hotel.

70% of senior hospitality professionals say TripAdvisor is the #1 site that influences customers.

Facebook

51% of Facebook fans are more likely to buy the brands they follow or are a fan of.

52% of Facebook users said their friends’ photos inspired their holiday choice and travel plans.

Twitter

79% of Twitter followers are more likely to recommend a brand after becoming a follower.

67% of Twitter followers are more likely to buy brands they follow or are a fan of.

Pinterest

81% of U.S. online consumers say they trust information and advice on Pinterest.

20% of total social referrals to commerce sites come from Pinterest.

With all of the information available the real question is, “can your hotel afford not to maximize your social media presence?”

Here are 7 tips to get your hotel social campaign started:

1. Create social media pages on Facebook, Twitter, LinkedIn, Instagram and Google+. Keep in mind that Google+ likes are the #1 way to boost search engine optimization.

2. Use your property logo for your profile picture.

3. Make sure you have an appealing, visually attractive header image that shows off your property.

4. Make sure your contact information and website address are listed on the page.

5. On Facebook be sure to utilize the “book now” button feature.

6. Post across all social media platforms daily.

7. Only 1 in 5 posts should be self promoting.…

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Significance of Hotels – How Hotels Are Important in Ones Life

“Home Sweet Home” is a proverb everyone around the world likes and agrees with. No one wants to leave ones home which is the other name of paradise on this earth. But each one of us has to leave his home place temporarily for many purposed as education, vacation, earns ones living or business tours etc.

Students when leave their native town for studies usually rent out apartments, flats or live in hostels. If one goes for some kind of business tour, official meeting or vacation he can not rent above mentioned places.

Here the hotels become significant.

A hotel is a building that provides lodging, meals and other services on commercial basis. Inns have existed in ancient times to serve merchants and other travelers. The spread of travel in 18th century because of industrial resolution stimulated the development of inns. In 1889 the Savoy hotel in London set a new standard with its own electricity and special services.

The modern hotel is largely the result of railroads. After World War 2, new hotels tended to be larger and were often built near airports. Hotel chains became common, making purchasing, sales and reservations more efficient.

Hotels fall into three categories i.e Transient hotels, Resort Hotels which are basically meant for vacationers and the third category that is residential hotels essentially apartments buildings offering rooms and meal services.

There are particular rating systems for hotels and they are as diversified as the countries are. For example across United Kingdom hotels are rated under a Quality Assessment System. In Spain, government tourism authority regulates the system.

A number of criteria- room sizes, restaurant options, amenities, entertainment facilities-must met in order to get a star rating.

Hotels are rated as follows:

One or two stars hotels are hotels where you are provided with very clean environment and are economical.

Three stars hotels have Air conditioners, fridge, telephone and 24 hours internet facility in their rooms. Four and Five stars hotels are the luxurious hotels providing royal treatment to their guests. These hotels have the facilities like travel desk that helps the guests in organizing and managing city tours for them and private vehicles on hire etc.

So one can easily select a hotel for himself whenever he feels like relaxing in a different environment and pamper themselves away from a world of business calls, meetings and conferences etc. The best thing is one can get a package of ones own choice in the hotel one wants or affords to be in. And if you are on an official tour then there is no need to worry as your expense will be borne by the company.…

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